Blær works to bridge the gap between a magazine and a website, with binge publishing storytelling articles. Highly visual and interactive, with large photographs and short video loops — providing the reader a feeling of being present during the interview.

Established in 2014. Created by a creative group of five, two of them founders of Studio Holt.

Icelandic Graphic Design Awards
Best website
Best student project

Icelandic Web Awards
Most interesting project

Grapevine Design Awards
Newcomer award

Decking four local design awards the aim is good user experience, a new way of consuming content on the web whilst representing a broader group of people then the mainstream media attends to.

We believe everyone has a story. It's only a matter of perspective, approach and presentation.